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One advisor lost 51 clients, then delivered 30 checks after 9/11

This is the story of how one advisor turned the tragedy of 9/11 into renewed conviction about the urgency of life insurance.

By David T. Buckwald | Updated on September 08, 2016

On the long commute to a client’s office in northern New Jersey, the traffic was humming, leaving me the freedom to organize my thoughts. As I often did before a meeting, I anticipated objections and visualized successful outcomes. A decade into my career, I had a system that worked and business was booming.

Life was booming, too. My thoughts kept drifting from work to Jennifer, my wife. We’d been married 18 days, and were beginning this new and exciting life together. As corny as it may sound, I was living the American dream. I had worked like crazy to get to this point, and when a news alert broke on that sunny September morning in 2001, I couldn’t quite comprehend what I was hearing.

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