Life insurance is often named by brokers as one of the hardest products to sell, as many employees believe it is too expensive and most don’t want to think about what would happen after they pass away.
Next time you approach a life insurance sale or enrollment meeting, consider a new tactic: Promote coverage benefits that go beyond the monetary payout that loved ones may receive from the policy.
Most HR managers and employees know life insurance protects them and their families from financial hardship after they pass away. But they may not realize that life insurance may come with additional benefits that can help in everyday life, including financial planning and even travel assistance.
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