Every ACA 'Simple Choice' plan will offer the same range of services, which will allow customers to more easily compare health insurance plans. (Photo: AP)

In the latest of many attempts to encourage more people to enroll in Affordable Care Act health plans, Healthcare.gov will be offering “Simple Choice” plans in the ACA marketplace. These plans will offer coverage for a number of basic services that are exempt from the deductible.

The idea is to provide customers with some “upfront value for their premium dollars,” according to the Obama administration.

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