Technology alone can't provide a magic solution to one of the major challenges facing brokers and their clients during open enrollment — but it certainly helps.
“Our biggest challenge is communication,” says Linda Garcia, vice president of human resources for Rooms to Go, a furniture retailer based just outside Tampa. Her company has 7,500 employees working at 160 retail outlets and seven distribution centers across the Southeast and Texas.
“We simply don't have the resources to send an HR person to every store,” Garcia says. “We are taking advantage of technology, and we are combining the best of old- and new-school tactics. All employees receive printed materials; we hold as many in-person meetings as we can; and we broadcast those meetings to our distribution centers. Technology really has helped us reach our employees with a more consistent message.”
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Alan Goforth
Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.
