At my core, I am a salesperson. I can be easily distracted by new technologies, innovative ideas, and data analytics. For many years, I was relegated to getting my innovation fix in places outside my industry. But times, they are a-changing.
At industry events, booths formerly sponsored by carriers have been replaced by tech vendors, new transparency tools, wellness strategies, and tax schemes designed to reduce tax liability and used to fund other products.
For the last five years or so, an innovative, successful consultant could gain clients by bringing new ideas to the table, but now, some consultants are losing business by bringing too many or unproven ideas to their customers. This is a warning to not be distracted by all the "new ideas," but still be careful enough to bring the right ideas to clients.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
