Communicating the value of voluntary benefits can the greatest hurdle in building a successful book of business.
Today's workplace benefits landscape has never been so complicated for employers to navigate. The unwieldy Patient Protection and Affordable Care Act, which regulators are still struggling to fully implement, is a testament to the uncertainty that employers face as they seek to balance health care costs with low economic growth.
By equipping your employer clients with the information necessary to communicate with all their workers regarding benefits deign and offerings, you can ensure success for all involved – and a more satisfied client base.
In this conversation guide, you'll learn:
- The No. 1 thing to NOT do when talking with employers – and what to do instead
- Why – and how – to foster open, honest communication
- How to use the information you get from employers to build better benefits programs
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