We have officially entered the heart of football season, and while many of our home teams have plenty of time to clinch that championship trophy, it's the two-minute warning for your clients' employees to select their benefits before the open enrollment season ends. Some clients may be ready to throw in the towel, but now is a perfect time for advisers to work with their clients on one final push to increase employee enrollment before their time is up.

Encourage clients to keep benefits communications relevant

According to the 2015 Aflac Open Enrollment Survey, 44 percent of employees say there are some things they don't understand about their policies. Even for clients who consistently communicate with employees about their benefits options, it can be difficult to capture their full attention. Using information that is most relevant to employees is one way clients can help deliver their message so employees know what coverage they have — and what coverage they might need — to more fully protect their health and finances. Additionally, there are tried-and-true ways employers can begin to improve their benefits enrollment process. Some employees need more time, while others are interested in consultation from benefits experts. Nearly half (49 percent) of employees say, if given the chance, they would discuss their benefits options with someone face to face or over the phone, according to the 2016 Aflac WorkForces Report.

Talking through examples with clients may spark some new ideas for them to utilize in their communications. Below are three products that could be helpful to highlight.