Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads and increase the health and credibility of your insurance website.

Let's review these top 10 tips when it comes to improving your insurance agency search engine optimization.

1. Know your keyword phrases

Keywords, which are technically keyword phrases, are short three- to five-word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency.

To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.

2. Review other insurance agency websites

Many agencies and brokers don't do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas.