In a recent experiment, two researchers sought to discover how online reviews of employers affect their ability to attract talent.
The study, conducted by Jacques Bulchand-Gidumal and Santiago Melian-Gonzalez, had people read reviews of companies by former employees on Glassdoor, the popular jobs website. Afterward, they were asked to rate their willingness to apply for a job at the company as well as the pay increase (over their current salary) they would demand to take the job.
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