I need all professionals in the insurance industry to pay close attention. Some of you have probably never heard of an SSI or don't know what it is. Let's start with the definition:
Your Social Selling Index (SSI) is a tool that is updated daily to measure how effective you are at establishing your professional brand, finding the right people, engaging with insights and building relationships on LinkedIn.
Ladies and gentleman, we have some work ahead of us. The average SSI for a sales professional in the insurance industry is 13 out of 100 possible points.
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