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Broker Innovation Lab

How high is your SSI?

Social selling is the new key to success. The buying process has changed and we need to adapt to remain relevant.

By Chad Schneider | Updated on January 20, 2017
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I need all professionals in the insurance industry to pay close attention.  Some of you have probably never heard of an SSI or don’t know what it is.  Let’s start with the definition:

Your Social Selling Index (SSI) is a tool that is updated daily to measure how effective you are at establishing your professional brand, finding the right people, engaging with insights and building relationships on LinkedIn.

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