Brokers today face a decision with dramatic implications. The HR and online benefits administration software market is growing rapidly, with more than $1 billion in venture capital pouring into the space. Inevitably, this market will include purchases made by a broker's clients and prospects.
The big decision agencies serving the small- to mid-sized employer market are confronted with is whether to select an online benefits system for your clients, or let them all go and pick their own. Either choice carries considerable consequences, as the industry is on the cusp of a huge move by these small employers to administer their HR and benefits online.
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