Can benefits brokers improve the household finances of financially strapped workers by making them more careful shoppers?
That's the idea behind Purchasing Power, the Atlanta-based provider of the country's largest employee purchasing platform.
Launched in 2001 as a workplace benefit—long before the benefits industry codified "non-traditional" as a category of voluntary benefits—Purchasing Power was conceived as a way to market personal computers to retail consumers at work.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
