Achieving meaningful results from corporate employee wellness programs often comes down to one pivotal factor — sparking strong employee engagement. But this can be challenging to achieve.

Studies point to a mix of reasons that keep employees from participating in wellness programs. They may not fully understand the value; they may not feel that the potential rewards are worth the effort, or they may say they simply don't have the time.

So what do HR and benefits managers do? Consider a new approach that addresses employees' personal challenges with a fresh approach to team challenges — one that harnesses the power of collaboration, attainable rewards, and a spirit of play, while making sure that the challenges are designed to meet the needs of employees at whatever stage on the wellness journey they are.