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Building relationships through social media: do's and don'ts

Social media might not be the first channel you consider as a way to grow your client base, but maybe it should be.

By Bruce Hentschel | Updated on February 27, 2017
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Maintaining a presence on social media is a real investment that can help you build your business.

Social media might not be the first channel you consider as a way to grow your client base, but maybe it should be. If you think about it, social media networks are all about relationships. And what’s more key to your business than building relationships? 

That’s why you really can’t afford to ignore it. Today, 73 percent of people using social media as part of the sales process outperform their peers and exceed quota 23 percent more often.Those are pretty compelling numbers when it comes to sales. 

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