When we talk about customizing benefits in 2017, it has to be based on more than age alone. It means drilling down into the various segments of each of the generations in the workforce.
In a thriving economy and positive job market, workers want more money and benefits, and they won't hesitate to move to another company to secure a better offer. Employers must craft a strategic benefits package to compete in today's talent marketplace. Voluntary benefits are at the forefront of this effort because they provide employees expanded choice and the ability to personalize their benefits package.
Customizing benefits has been in vogue for a few years now. Everyone is focusing on the generations and their assumed preferences. However, within the generations, there are different personas that don't fit the overall generalization. Unique personas are critical in employee benefits because of the vastly different needs of workforce populations.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
