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Health plan communications focus too much on bills

Sixty percent of insured consumers report they want to receive more frequent communication from their health plan sponsor that is not related to fees or coverage.

By Marlene Y. Satter | Updated on March 29, 2017
Sixty percent of insured consumers report they want to receive more frequent communication from their health plan sponsor that is not related to fees or coverage. (Photo: iStock)

If they want greater engagement from their insureds, health plans should tone down the communications about bills and fees, but that doesn’t mean insureds don’t want to hear from them. In fact, they want more communication, but about their own health conditions.

Related: Health plan members don’t connect with plan on social media

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