As providers bring harder-to-understand strategies to market, 41% of investors in the study worried that their fund would not perform as expected. (Photo: iStock)

The stunning growth of exchange-traded funds gives investors wide access to assets classes and investing strategies, but many investors are daunted by deciding which one to buy.

Fifty-three percent of investors in a new study by E-Trade Financial cited choosing the right ETF as their biggest challenge.

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