After 17 days lost in the Amazon jungle, Wrong Way Johnson emerged just before noon to find himself on a busy street. Johnson had not eaten in days. He immediately spotted two restaurants — a nondescript diner and an elegant establishment whose sign boasted of fine dining. The first question that popped into Johnson's mind was "I wonder which restaurant has the highest star rating?"
They don't call him "Wrong Way" for nothing. Remember, he's starving. Any food would meet his needs. A better question might be "Which restaurant is open right now?"
Too often, when confronted with making a difficult decision, a jungle of information distracts us, causing us to omit asking the right question. This is all the more true for retirement savers (see, "The Top Seven Questions Retirement Savers Fail to Ask But Should," FiduciaryNews.com, March 28, 2017).
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Christopher Carosa
Chris Carosa has been writing a weekly article and monthly column for BenefitsPRO online and BenefitsPRO Magazine since 2011 and is a nationally recognized award-winning writer, researcher and speaker. He’s written seven books, including From Cradle to Retire: The Child IRA; Hey! What’s My Number? – How to Increase the Odds You Will Retire in Comfort; A Pizza The Action: Everything I Ever Learned About Business I Learned By Working in a Pizza Stand at the Erie County Fair; and the widely acclaimed 401(k) Fiduciary Solutions. Carosa is also Chief Contributing Editor of the authoritative trade journal FiduciaryNews.com and publisher of the Mendon-Honeoye Falls-Lima Sentinel, a weekly community newspaper he founded in 1989. Currently serving as President of the National Society of Newspaper Columnists and with more than 1,000 articles published in various publications, he appears regularly in the national media. A “parallel” entrepreneur, he actively runs a handful of businesses, including a small boutique investment adviser, providing hands-on experience for his writing. A trained astrophysicist, he also holds an MBA and has been designated a Certified Trust and Financial Advisor. Share your thoughts and story ideas with him through Facebook (https://www.facebook.com/christophercarosa/)and Twitter (https://twitter.com/ChrisCarosa).
