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Millennials say: Don't call me a millennial

LIMRA report finds few millennials see the term as a positive.

By Danielle Andrus | Updated on April 05, 2017
LIMRA report finds few millennials see the term as a positive. (Photo: iStock)

A survey by LIMRA found that less than half of millennials identify with that label, compared to almost two-thirds of Gen X and boomer respondents who connected with their respective identifiers.

In a survey released this year, just 44 percent of millennials said they think the term describes them well.

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