The first approach is called the “benefit-centric” approach. The second is the “employee-centric” approach. (Photo: iStock)

When evaluating benefits administration platforms for your agency, there are seven criteria brokers should use to compare options. We covered the first — the company’s background — in a previous column, and now we’ll take a look at the second — the two approaches to building a benefits platform.

I know the two approaches well, as I’ve been a part of both. The first approach is called the “benefit-centric” approach. The second is the “employee-centric” approach.


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