The 401(k) market has been tough to crack, but firms are making headway with wealthy individual investors via private banks and broker-dealers. (Photo: Getty)

(Bloomberg) — Private equity firms are good at solving complex problems. What’s stumping them? Normal people.

Five years ago, Carlyle Group LP’s David Rubenstein predicted a future where ordinary savers would be able to invest in private equity, an industry limited to wealthy individuals and institutions. He later suggested that by now, Americans would be able to put some of their 401(k) retirement accounts into the asset class.

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