Persuasion can be everything—and a new research paper says that finding the right way to frame the need to save for retirement can persuade younger people that they need to boost their savings level.
According to “Saving for Tomorrow Today: How Message Framing Can Improve Retirement Savings Rates for Younger Workers,” recasting the arguments in favor of saving more could change the behavior of young people—and older people, too—and encourage them to do better.
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