5 ways to up your benefits communication game

Meeting your benefits communications goals is achievable with a proven approach. Photo: Getty Images

Employee communications, especially around open enrollment period, continue to be a challenge for benefits teams each year. The list of obstacles is long: presenting complicated information in a simplified manner, cutting through the noise, reaching spouses who may be making family health care decisions, connecting with remote workers and those without a computer, and messaging to different demographics, ages and income levels. Oh, and benefits teams must accomplish all of these goals with limited resources and little-to-no-budget. 

Despite these challenges, meeting your benefits communications goals is achievable with a proven approach. This checklist is culled from years of success stories and gives you a playbook for upping your game.