Transparency is the single topic with the most potential to transform every aspect of health and health insurance. We’ve decided to devote two episodes to this potentially innovative topic.

For part one our guest is Ralph Weber, President and CEO of MediBid. Ralph is a passionate subject matter expert and serves as a member of NAHU’s Healthcare Cost and Quality Transparency Workgroup. In this interview, we explore his belief that current health care pricing schemes purposefully withhold information from consumers, and why millennials in particular won’t accept the current status quo on transparency (or lack thereof).

Ralph also describes the effects transparency has on the U.S. health care system, the marketplace, and the competitive environment. He shares why transparency alone won’t affect the needed changes to our health care system. We also learn why some hospitals charge more for the same type of treatment than others as we discuss the differences between static and dynamic pricing.