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Broker Innovation Lab

Know the unknown: Why your at risk population isn’t your only risk

In this article, we will offer insights that can help brokers and employers minimize blind spots in their populations.

By Phil Daniels | Updated on June 12, 2017
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 Whether you are an HR professional working to improve the health of your population or a consultant working to manage your clients’ health care spend, you are undoubtedly familiar with the health markers that have become ubiquitous throughout the industry. The more employers segment their population into “at risk,” “moderate,” and “healthy” members, the more empowered they tend to feel. Instead of waiting for the costly onset of chronic diseases, these markers have created a guide to address problems before they get out of hand. Your employees stay healthier, and so does your bottom line. It’s a win-win, right? 

Unfortunately, it’s not that simple. 

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