As an employer, your greatest assets are your people. At the same time, independent analyses of the country’s workforce continue to underscore the importance workers place on employer benefits.

Conventional wisdom says that employers invest in their workforce’s well-being through benefits options because they have to. Employers, in other words, must offer the best products in order to attract and retain loyal, productive workers.

While that explanation has merit, it may overshadow a deeper reasoning: They invest in benefits because they are truly concerned for their employees’ well-being.


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