Insurance startup Collective Health, a DIY insurance startup, is seeking investors. (Photo: Shutterstock)

(Bloomberg) — Collective Health Inc. is trying to raise money from strategic and financial investors in a round that would value the do-it-yourself health insurance startup at $1 billion, according to people familiar with the situation.

Goldman Sachs Group Inc. is helping the San Francisco-based firm raise another $100 million or so, according to the people, who asked not to be identified talking about private funding efforts.

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