How can brokers encourage employers to help their staff achieve a better work-life balance? Photo: Shutterstock

Although paid time off (PTO) is one of the benefits most likely to be offered by companies — three-quarters of all American workers enjoy some amount of PTO — it doesn’t seem to get the same level of attention that other benefits receive. It’s understandable that so much time and energy is devoted to health care-related benefits, given their cost and importance, not to mention the political winds that are swirling. It’s also understandable that there’s growing interest in benefits like student loan debt reimbursement, and more unique benefits like pet insurance.

But much of the news surrounding PTO these days generally has to do either with companies offering unlimited PTO, or with the fact that the United States lags behind other industrial nations when it comes to this key benefit.  How can brokers encourage employers to help their staff achieve a better work-life balance?

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