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Oil giants make a play for millennial hires

There's a disconnect between what millennials want from a job and what oil executives think they want.

By Polly Mosendz | Updated on July 17, 2017
There's a disconnect between what millennials want from a job and what oil executives think they want. (Photo: Shutterstock)

(Bloomberg) — “This ain’t your daddy’s oil,” the commercial proclaims, cutting to shots of spray paint being made and a wall covered in fanciful graffiti. “Oil strikes a pose. Oil taps potential. Oil pumps life.”

Oil, in short, is cool, the industry’s branding braintrust has declared. The 30-second spot rolled out this year is part of a broader American Petroleum Institute campaign  to “raise awareness about the role natural gas and oil has in economic growth, job creation, environmental stewardship, and national security.”

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