More older Americans are choosing Medicare Advantage plans, according to the J.D. Power 2017 Medicare Advantage Study.SM
But many health plans are not maximizing their potential by proactively marketing their offerings to consumers – and most are falling short when it comes to successfully addressing provider integration and access to care for their members, the report finds.
“Our data shows that the ability to deliver consistently strong customer satisfaction in the Medicare Advantage market is becoming a key differentiator for the leaders in this space and that satisfaction is achieved through a series of highly choreographed best practices,” says Valerie Monet, senior director of J.D. Power’s insurance practice.
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
