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Projected Medicare Advantage growth could mean opportunity for insurers

But many health plans are not maximizing their potential by proactively marketing their offerings to consumers and most are falling short when it comes to successfully addressing provider integration and access to care for their members.

By Katie Kuehner-Hebert | Updated on August 11, 2017
Older Americans are choosing Medicare Advantage plans. (Photo: iStock)

More older Americans are choosing Medicare Advantage plans, according to the J.D. Power 2017 Medicare Advantage Study.SM  

But many health plans are not maximizing their potential by proactively marketing their offerings to consumers – and most are falling short when it comes to successfully addressing provider integration and access to care for their members, the report finds. 

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Katie Kuehner-Hebert

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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