Get personal
Employees crave knowledge from trusted sources through personalized and customized communications. Developing the right strategy is key to ensuring benefits communication campaigns resonate with employees and boost their overall knowledge of the benefits provided.
If companies are looking to retain and attract the very best talent, personalized benefits communications will help them stand out from competitors. A successful campaign implementation requires clear communication built around content that is customized to the employee and delivered to them at the right time and place.
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
