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High-touch benefits support services experiencing a resurgence

As organizations look to address both rising costs and complexity of health care, they increasingly turn to high-touch, personalized, live-agent support services.

By Abbie Leibowitz | Updated on September 13, 2017
High-touch, personalized support remains critical to assisting employees as they navigate the often confusing health care system. (Photo: Shutterstock)

The latest Large Employers’ Health Care Strategy and Plan Design Survey from the National Business Group on Health highlights a number of leading trends among employee health and benefits. While responses are from large employers, the results are often indicative of issues impacting businesses of all sizes across the country. Although prioritization and the impact of these issues may vary among organizations of different sizes, other matters are universal.

Topping this list is health care costs. Unsurprisingly, the survey found that participating employers anticipate health care costs will continue to rise. In an early estimate, average health care costs are projected to increase 5 percent in the next year, including both employer and employee contributions. These inexorable annual increases place a burden on both organizations and their employees.

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