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Life insurance low on millennials' priority list

Anthem says it would behoove both employers and insurance brokers to educate their millennial workforce on the benefits of life insurance.

By Katie Kuehner-Hebert | Updated on September 27, 2017
Just over a third of millennials say it is important for an employer to offer life insurance. (Photo: Shutterstock)

Millennials may want to marry, buy a house and have kids, but most aren’t thinking about buying life insurance in case they die prematurely and saddle their family with a mortgage and other bills – including their student debt, so says an Anthem survey.

The survey, conducted via YouGov, collected data from 905 U.S. adults who work at a company with at least two employees. Just over a third (39 percent) of millennials say it is important for an employer to offer life insurance – even though other research shows that 70 percent want to get married, 74 percent want to have a family, and 93 percent want to own a home.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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