Open enrollment season is just around the corner, which means you’re most likely on communication overdrive.

While you’re helping clients think through how to discuss available benefits options and making sure they have everything they need for a smooth enrollment season, consider this: You may be missing an important way to help boost employee engagement and enrollment.

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Tailoring messaging based on employee preferences

Persona-based decision support tools are the newest enrollment tools available to help employers communicate with employees about voluntary insurance benefits options.

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