IBM is building an “industry-first” data analytics platform on the IBM Cloud to help insurance companies enhance their product mix and customer experience -- to better compete with InsureTechs.

Built in collaboration with MetLife and insurance technology software provider Majesco, the IBM Insurance Platform will feature cognitive computing, data analytics and integration and security capabilities. Delivered as a service, the cloud-based platform will also help insurers reduce IT infrastructure and maintenance costs.

“Our industry platforms are designed in collaboration with our clients and partners and intended to dramatically improve traditional business models using deep industry expertise and advanced technologies such as AI, cloud and blockchain,” says Bridget van Kralingen, senior vice president, IBM Industry Platforms.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.