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BlackRock doesn’t want investors' ETF fees ... at least not right away

BlackRock is seeking to get investors of cheap funds to turn to funds that are not.

By Rachel Evans | Updated on October 19, 2017
BlackRock is seeking to get investors of cheap funds to turn to funds that are not. (Photo: AP)

(Bloomberg) – They call it “pricing for the future.”

That’s the lingo executives at BlackRock Inc., the world’s largest asset manager, use to describe their strategy for exchange-traded funds: slashing management fees on basic products and attracting a wave of new buyers to offset the revenue lost on each individual sale.

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