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How health plan providers can leverage social media

Health plan providers can better help members manage their health by interacting with them more via Facebook, Twitter, Instagram and LinkedIn, so say plan participants responding to HealthMines latest surveys.

By Katie Kuehner-Hebert | Updated on October 19, 2017
Social media is a growing venue for plans to effectively educate members with preventive information, tools and strategies for health behavior change. (Photo: Shutterstock)

Health plan providers can better help members manage their health by interacting with them more via Facebook, Twitter, Instagram and LinkedIn, so say plan participants responding to HealthMine’s latest surveys. It would also greatly help if providers customized health recommendations based on data gleaned from members’ use of digital tools such as fitness and nutrition apps.

The Dallas-based health care technology company polled 500 Medicare enrollees, 65 or older, in its Medicare Plan Health Intelligence Survey, and in its Digital Healthcare Tools Survey, polled 750 consumers 64 or younger enrolled in a sponsored insurance plan.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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