Many health insurers are shunning the Affordable Care Act public exchange program this fall but flocking to that program's older sibling, the Medicare Advantage program.
Medicare Advantage plan business is so attractive that insurers "invested in this segment have been preparing to diligently market their products in anticipation of rolling more members," according to Mark Farrah Associates.
The total number of distinct Medicare Advantage plans has increased to 2,619 this year, from 2,311 last year, and the number of plans available with no out-of-pocket premium bills for the enrollees has increased to 1,053, from 896, according to Mark Farrah analysts.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
