Here’s what you should know about the future of the benefits consulting role.

The Affordable Care Act (ACA) was voted into law over seven years ago, but the shakeup it caused in the health care industry still hasn’t quite settled. And where it has, it’s settled in some unexpected ways.

One is the shift in the benefits broker’s role from salesperson to consultant, as health plans became a necessity rather than a consideration.

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BenefitsPRO Broker Expo 2025 (BPRO)Event

The premier educational and networking event for employee benefits brokers and agents.

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