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September is Life Insurance Awareness Month--check out these resources to help you and your clients learn more about this crucial benefit.

Help millennials understand, and use, the new life options

Although millennials may not exactly fit what we think of as a traditional customer for life insurance coverage, theyre known for being financially savvy and having an interest in protecting their financial future.

By Jason Wellmann | Updated on October 25, 2017
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Recent advances within term life insurance products offer more ways for millennials to address future uncertainty with their money. ((Photo: Shutterstock)

Although millennials may not exactly fit what we think of as a traditional customer for life insurance coverage, they’re known for being financially savvy and having an interest in protecting their financial future — two attributes that lend themselves to receiving sound financial guidance.

Whether they are risk adverse or simply see the value in planning for the future, there is great potential to connect with this demographic and have productive conversations about the many benefits life insurance can add to their long term financial goals.

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