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Editor’s Note: The following is adapted from the book “Employee Benefits and the New Health Care Landscape: How Private Exchange are Bringing Choice and Consumerism to America’s Workforce” by Alan Cohen, former head of product for the exchange solutions segment of Willis Towers Watson and the co-founder of Liazon. It includes commentary from benefits consultant Barbara Gniewek, a principal in PwC’s Global Human Resource Services practice.

Choice in products and plans is at the core of most online benefits marketplaces operating today. Without meaningful choice, a solution would be hard pressed to deliver the results for employee satisfaction that the industry is currently realizing. Together, these two industry experts offer six  items to consider when moving to a marketplace solution. 

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