Can a puppy video get you to buy health insurance through the Affordable Care Act exchanges? Florida Blue, a major insurer in that state, hopes the answer is yes.
"It's hard to resist puppies, right? Let's just be honest," said Penny Shaffer, the insurer's South Florida regional market president, who talked to WLRN's Sammy Mack. In the video, puppies tumble while the announcer pitches, in Spanish, affordable plans and personalized service.
According to a Commonwealth Fund analysis, Hispanics have seen the biggest increase in the number of people insured of any ethnic group since the Affordable Care Act was passed. One ZIP code in the heart of Miami's Cuban district saw the most marketplace sign-ups of any ZIP code in the country a couple of years ago. And market research shows that Latina women are very active video sharers.
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