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How meaningful is your social media marketing?

Social media has created the most significant growth opportunity insurance agencies have ever been afforded. But are you using it in the right ways?

By Kevin Trokey | Updated on November 10, 2017
Today's most effective marketers are more than willing to give before ever asking for anything in return. (Photo: Shutterstock)

Social media has created the most significant growth opportunity insurance agencies have ever been afforded. In the past, effective marketing campaigns were largely the realm of “big boys” with big budgets. Now, every business with a social media account is free to join the world of marketing.

Not only are big budgets no longer necessary, but in many ways, they get in the way. We can all thank and curse social media for delivering that reality.

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