In their quest to revolutionize an industry, start-ups face a variety of obstacles, including trouble getting access to medical records and difficulty cracking complex insurance policies. (Photo: Shutterstock)

Rachael Norman needed to submit a pile of out-of-network medical bills to her insurance company for reimbursement. Short on time, she started searching for a company that could do that tedious work for her.

She failed to find one, so she started one herself.

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