Aetna Chairman Mark Bertolini says there’s an opportunity to start the store marketing with brokers and capture more share over time. (Image: Shutterstock)

Aetna Inc. and CVS Health Corp. announced the $69 billion CVS agreement to acquire Aetna at what might have been the worst possible time for health insurance agents and brokers: as producers were racing to help older clients meet the Dec. 7 Medicare plan annual election period deadline.

Producers are also in the middle of helping employer clients with calendar-year plans nail down 2018 benefit plan enrollment, and, in some cases, doing whatever it is they still have the heart to do for consumers trying to get individual major medical enrollment period.

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