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How brokers will turn to talent and digital transformation in 2018

Come 2018, I believe brokers will continue to shift the conversation with clients from technology to talent.

By Bruce Whittredge | Updated on December 07, 2017
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We’re in the thick of open enrollment season, which means brokers are busy helping clients educate employees on their benefits offerings. But before we know it, we’ll be ringing in 2018, and already planning for next year’s enrollment process. 

Come 2018, I believe brokers will continue to shift the conversation with clients from technology to talent. Instead of discussing the latest and greatest benefits administration tools on the market, brokers will focus more on how clients can strategically use the data they’re collecting to drive talent acquisition and talent activation throughout their organizations. 

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