Search
 

Building better benefit experiences for a multi-generational workforce

Meeting employees' expectations for a personalized benefits experience can be challenging, considering the dynamics of multi-generational workforces with varying health concerns and preferences to consider.

By Scott Evans | Updated on December 13, 2017
Benefit advisors must help companies meet evolving consumer and generational expectations related to education and communication about their health care options. (Image: Shutterstock)

Benefit advisors have a lot to consider when it comes to marrying technology to modern employee expectations on behalf of their clients. Newcomers and veterans alike have watched a rapid evolution of benefit selection technology in recent years, and most of us in the industry acknowledge the days of transactional technology experiences—where employees simply accessed a portal and selected a health care benefit—are gone.  

Employees now want personalized experiences that match their desired communication needs and health care priorities. Yet helping employers meet these expectations can be challenging considering the dynamics of multi-generational workforces with varying health concerns and preferences to consider. For instance, the health care priorities and expectations of millennials, who now comprise the largest percentage of the workforce, can be different than baby boomers.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.