I’ve spent my entire career in the fitness industry and I can tell you that, despite long being a staple of many offices, today’s on-site fitness centers are much more than “just gyms.”

For starters, they’re becoming an invaluable tool in the ongoing battle for talent. Today’s on-site fitness centers address much more than just physical health. Sure, you’ll still find treadmills, weights and stationary bikes to help with cardiovascular health and strength. But, you’ll also find:

• Hula hoop classes to help employees improve coordination, balance, rhythm, strength, and flexibility.

• On-site training led by experts in disciplines like muay thai boxing, which is similar to regular boxing but with the addition of kicks, knee and elbow strikes.

• Health coaches, who are trained to help you design holistic well-being programs to meet your specific wellness goals.

And these additions are turning out to be a huge perk for employees.

Research backs it up. According to recent reports, 75 percent of employees say a personal touch is important in their health, well-being and fitness program. We hear from employees all the time that they want more access to “live experts.” Credible, engaging people who can lead fitness classes, for example. Or, health experts who can provide one-on-one support and coaching for employees’ specific well-being needs.